Advertising cookies and the law

UKDPA 2018 says: 171 Re-identification of de-identified personal data (1) It is an offence for a person knowingly or recklessly to re-identify information that is de-identified personal data without the consent of the controller responsible for de-identifying the personal data. (2) For the purposes of this section and section 172— (a) personal data is “de-identified” … Continue reading Advertising cookies and the law

Why do we need data protection laws?

Here's why: https://www.bloomberg.com/news/articles/2018-08-30/google-and-mastercard-cut-a-secret-ad-deal-to-track-retail-sales Short version - if you buy something in a US store with your Mastercard, they tell Google about it. Google then reconciles your purchase with your advertising exposure while logged in with a Google account, and sends a report to advertisers to show how on-line ads drive offline sales. This is, of course, … Continue reading Why do we need data protection laws?

Meltdown, Spectre and other James Bond movie titles

Hoo boy. Here we go again. More silly codenames, more incomprehensible tech gobbledegook, more security flaws, more worry. What does it all mean? I’m not going to give a detailed technical explanation. The best one is here. The very very short version is that processor speeds have run ahead of memory speeds for some time, … Continue reading Meltdown, Spectre and other James Bond movie titles