Advertising cookies and the law

UKDPA 2018 says: 171 Re-identification of de-identified personal data (1) It is an offence for a person knowingly or recklessly to re-identify information that is de-identified personal data without the consent of the controller responsible for de-identifying the personal data. (2) For the purposes of this section and section 172— (a) personal data is “de-identified” … Continue reading Advertising cookies and the law

Stifling innovation or protecting privacy?

Just a snippet: Experian, the consumer credit rating agency, is touting itself as the next big thing in targeted marketing. Combine your credit history with some recent transaction data and the claim is they’ll be able to predict your future shopping activity. All sounds a bit Big Brother? Sure, and if you’re in advertising or … Continue reading Stifling innovation or protecting privacy?