Finally, we begin to see some enforcement of the Regulation we all worked so hard to be ready for by May. The ICO has sent an enforcement notice to - of all people - a Canadian data firm linked to the Brexit vote micro-targeting scandal. The regulator contends that AggregateIQ obtained and processed data without … Continue reading Boom! It begins. ICO posts first GDPR enforcement notice.
Here's why: https://www.bloomberg.com/news/articles/2018-08-30/google-and-mastercard-cut-a-secret-ad-deal-to-track-retail-sales Short version - if you buy something in a US store with your Mastercard, they tell Google about it. Google then reconciles your purchase with your advertising exposure while logged in with a Google account, and sends a report to advertisers to show how on-line ads drive offline sales. This is, of course, … Continue reading Why do we need data protection laws?
For those of you who don’t know, Article 14 of the GDPR says that if you obtain data about someone, and you didn’t get it directly from them, you have to tell them that you have it, and what you’re doing with it. In the lead up to the May 25th GDPR launch date, this … Continue reading Article 14 – what was that all about, then?