Stifling innovation or protecting privacy?

Just a snippet: Experian, the consumer credit rating agency, is touting itself as the next big thing in targeted marketing. Combine your credit history with some recent transaction data and the claim is they’ll be able to predict your future shopping activity. All sounds a bit Big Brother? Sure, and if you’re in advertising or … Continue reading Stifling innovation or protecting privacy?

Just because you can, doesn’t mean you should

Do you sell to consumers? Do you collect data on your customers? Then you need to protect it, or there’ll be trouble. Protecting it properly is expensive, and you’ll be in a continuous arms race against hackers and cock-up theory (the inevitability that someone will at some time make a mistake that results in a … Continue reading Just because you can, doesn’t mean you should