I’ve touched on this before. Too many businesses assume that all their customers are the same. At the heart of the assumption is an over-developed sense of their own importance. Most consumer-facing businesses have a fan-base, a core of devoted users of their products and services. These are their visible customers; they act as brand … Continue reading Not everyone is a fanboi
Tag: competitive advantage
Security starts to set the agenda
Being a security consultant sometimes feels like spouting doom-laden prophecy in a deserted wilderness. However much we try to find silver linings in the threatening rainclouds and present security measures as part of competitive advantage, people don’t really want to hear what we have to say. We don’t much like having to say it, either. … Continue reading Security starts to set the agenda
