I wrote to the ICO to ask them about this consent theory that's doing the rounds. [TL;DR - you can use Article 6.1(f) of GDPR to let you send postal direct mail and make phone calls to people who haven't consented.] ...and the ICO said: Dear Mr Rapp Thank you for your email of 18 … Continue reading GDPR consent update (not really)
Tag: Direct Mail
Back to the future
Everybody’s panicking about the GDPR. Rightly. And the main thing in the GDPR that’s causing the panic is the requirement for consent. The GDPR is really clear that consent must be explicit and unambiguous – you can’t rely on the consumer having read an obscure privacy section of your website, or ask them to give … Continue reading Back to the future
