How are you going to balance marketing and data privacy when things return to normal?
So now what?
Tag: marketing
Don’t dig the hole deeper
Everyone seems to be doing it. How many emails have you received this week with a "Covid-19 update" subject line? Sent by businesses you might have had some kind of contact with at some point in the last 10 years. Dressed up as service emails - even though you don't actually have any kind of … Continue reading Don’t dig the hole deeper
Kafka strikes again: GDPR requires consent, but you can’t ask for it
UPDATED 22nd of May 2018 This post has been getting a lot of traffic recently. I wrote it more than a year ago. Since then I've been working almost exclusively on GDPR implementation for clients and my understanding of the regulation has deepened. I'm going to leave the post as it was originally written below, but … Continue reading Kafka strikes again: GDPR requires consent, but you can’t ask for it
Stifling innovation or protecting privacy?
Just a snippet: Experian, the consumer credit rating agency, is touting itself as the next big thing in targeted marketing. Combine your credit history with some recent transaction data and the claim is they’ll be able to predict your future shopping activity. All sounds a bit Big Brother? Sure, and if you’re in advertising or … Continue reading Stifling innovation or protecting privacy?
A bigger picture 